Much is expected of the CEO
today and he or she is under tremendous pressure “to look the part” and to
“have it all” – from delivering expected results to being a charismatic and
motivating leader. However, in today’s networked environment, the CEO’s
effectiveness goes beyond just individual influence, there is also the added
dimension of his or her “networking” influence i.e. does the CEO have the clout
for collaboration and buy-in beyond his or her formal jurisdiction in the
organization. It is relatively easy to lead when you are working within the
confinements of assigned authority but when it comes to collaborating with
multiple stakeholders, partners, clients and associates in the industry, the
CEO will then discover that not every of these relationships are obliged to
treat him or her like the all-powerful and all-knowing leader.
Here is where the CEO could possibly
feel insecure – “I need to collaborate.
However, the collaboration which yields the greatest return are often with
those who are not naturally inclined to comply with my demands”. It is easy
for the CEO to demand for collaboration within his or her organization because
of his positional authority but when
it comes to expanding the scope and reach of collaboration, it is the influencing authority which comes into
play. And here is the tricky part - the effectiveness of your influence comes
from your ability to persuade those who are outside of your conventional chain
of command.
Collaborating within the Network of Incompatibilities
While it is true that great
minds think alike, the truly collaborative
mind intentionally seek out those who think differently. In fact, the collaborative
CEO seeks for those in his or her network that are able to stir up the thinking
in a direction which stretches the comfort zone of the organization. This sense of incompatibility does not apply
to the vision of the organization i.e. everyone in the organization should
align behind the overall vision. However, when it comes to strategies – there
can be a variety of flavour and approaches. An organization should be wise to
recognize that while the vision is non-negotiable, the strategies and business
model ought to be dynamically adjusted to accommodate the changing landscape.
Case in point: Nokia’s vision
was –“Connecting People”- this is a
statement which is timeless. However, the strategy of sticking to the Symbian
OS proved to be fatal for the company as it stuck to its decision to stay
compatible within its familiar architecture rather than embrace the changing
mobile OS landscape. Companies like Samsung for example had no issues with
taking on diverse platforms for growth. While it is comfortable for the CEO to
work with familiar environments, it is the ability to not feel secure with
familiar surroundings which drives the organization to the next level of
breakthrough success.
From this perspective, the forward-thinking
CEO should consider the following sources of “incompatibility” in his or
network in order to stimulate breakthrough results:
·
Vendors or even competitors with emerging technologies.
·
Existing partnerships in different fields to create cross-fertilization
of ideas.
·
Clients who could end up being potential stakeholders.
Collaborating within the Network of “Intimidation”
When it
comes to collaboration, the easier tendency is to work with those of whom I can
control and command. But what about other organizations and partners that are
bigger and more “intimidating”?
Case in
point: When Wendy Kopp started Teach for
America, she had to collaborate with all sorts of intimidating parties –
the school principals, the corporate leaders, the college heads – in the quest
of getting graduating seniors to commit their first two years to teach in poor
community schools. Along the way, she was laughed at and made fun of but she
persevered and remained humble. Eventually those who were her challenging intimidators
are now her biggest supporters and collaborators. What caused the shift?
Of course,
we do not go out of our way to look for intimidating people. However, life is
such that when you have a worthwhile quest, you will definitely have your share
of naysayers and those will impose their negativity on your ideas and plans.
However, these intimidating parties may turn out to be your strongest
supporters later on. The key is your ability to stay committed and resolute to
your vision. In a way, your vision has to be bigger than your ego – this is the
key to inner resolve that will help you weather through your dealings with
intimidating collaborators.
From this
perspective, the forward-thinking CEO should consider the following sources of
“incompatibility” in his or network in order to stimulate breakthrough results:
·
Fund managers or investors who may be interested in the next “big thing”
from your organization.
·
Competitors who could be gobbling up your market share – why not make a
deal with them first?
·
Subject matter experts who are antagonistic to your mission – talking to
them might just reveal certain blind spots that could lead to your downfall if
left unaddressed.
Embracing Insecurity
“Business success contains the seeds of its
own destruction.”
― Andrew S. Grove, Only the Paranoid
Survive
Success is
a funny thing – once you have it, then it becomes your greatest source of
complacency, your source of security. That is the reason why, according to
Andrew Grove, former CEO of Intel – a healthy dose of paranoid is needful to
keep you and your organization on its toes. The best type of destruction to
your business is the type which you impose upon yourself – rather than allowing
competitors to obsolete your products and services, why not you act from a
position of “insecurity” and destroy your own business in favour of a better
one? Not many CEOs have this drive of “insecurity” to make that happen because
we are naturally creatures of comfort and predicatability.
The
insecure CEO is one who lives on the edge of paranoia – constantly looking for
ways to collaborate and network with those who are seemingly incompatible and
intimidating and yet, as iron sharpens iron – the result is unmistakably clear
– working from a position of security and comfort does not push us over the
edge of excellence, innovation and breakthrough performance. It is not the “sameness” of your network of
collaborators that will provide the competitive advantage, rather it is the diversity of your network which will
reap a harvest of significant results. Only the paranoid survive – embrace your
insecurities because it will keep you humble and hungry.
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