BFM Radio : The Myth of Core Values Definition

Many organizations are busy "branding" themselves with a focus on defining core values for the entire company. Yet, defining core values and having them printed and displayed is only the easy part for cultural differentiation. The key to cultural sustainability is employee engagement.

Did a BFM radio interview on the "Raise Your Game" segment where I talk about the one key habit managers need to practice in order to ensure that core values are not only just preached but practiced as well. It takes more than just a townhall meeting to make your company's core values work.

Click here to listen to the radio interview.