"Effective leaders don't have to be passionate. They don't have to be charming. They don't have to be brilliant. They don't have to bosses the common touch. They don't have to be great speakers. What they must be is clear." - Marcus Buckingham.
There are four points of clarity :
1. Who do we serve?
2. What is our core strength?
3. What is our core score?
4. What actions can we take today?
Followers are looking for clarity in a complex, complicated and chaotic world. If you are able to be crystal clear in your leadership direction, you are like a beacon of hope for those under your care and authority.
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